Meet the label that quite literally let's you breathe. Using organic, breathable fabric, Mie is a fashion label with a conscience.
Fashion in Nigeria is moving at such a pace, that's its hard to keep up with the plethora of new brands that are coming out of the creative space. However, once in a while, a brand comes out that makes us sit up and take notice. One such brand is Míe. Meet 'Míe', the emerging womenswear label that lets you breathe.
Fast fashion is easy for consumers because it’s just that: fast and inexpensive. Lasting for only a season or so, it’s easy for us to end up with clothes that wear and tear just after a few wears. Moreover, when it comes to ethical fashion, we imagine more quality pieces can be daunting but thanks to new brand Míe, we can make an ethical statement and still look stylish at affordable prices. Míe is a nature-friendly lifestyle brand that provides elegant clothes and homeware that make you feel good and breathe easy.
The fashion world has a lot to answer for when it comes to perpetuating destructive practices. From forced labour to pollution, the negative impacts of unregulated manufacturing are widespread. The good news however is that more and more brands are becoming aware of the part they play and many are doing what they can to undo damaging practices and contribute to a better future, more sustainable and ethical future for fashion.
These brands are defining for themselves what it means to be 'ethical' and 'sustainable', whether that means complete manufacturing transparency and a commitment to using organic and ethically- sourced materials, like the Míe.
Created by Spice TV producer and style enthusiast Damie Idowu, Míe is quite literally a breath of fresh air in an industry where fast fashion is quickly becoming the norm. Míe is a brand with a conscience, a brand that understands its wider impact and ensures that from inception to conception, it is intentional in its processes and the effects they have on the environment at large.
Mie's garments are resort wear mostly made of organic and breathable fabrics which makes them ideal for hot cities like Lagos and summer getaways. Their range of home ware are simply made with materials that are either biodegradable or recycled. The bottom line for all their products is to meet people's present needs without jeopardising the environment and compromising the future.
The idea is not to sell sustainability, which is often perceived as boring. The idea is to sell timeless, elegant and easy to use designs, be it clothing or homeware, with perks of sustainability. Their present offerings include clothes made with organic fabrics such as linen, cotton and silk; furniture made from rattan; and wooden cooking utensils.
Made in Nigeria, by Nigerians, Míe represents the direction in which the fashion industry is heading in holding itself more accountable without compromising on its core values. Style with a conscience, we welcome Míe with open arms and cannot wait to see how the brand develops and how other fashion labels follow suit in being more mindful and creating a more eco-friendly future for Nigeria fashion.