The company is adopting this as a cost cutting measure, but some people have raised misgivings about its effectiveness, because the armpits are private parts that are hardly shown to the public.
As the world economy grows and the cost of radio, television and billboard advertisements surge unbearably, some business entities are resorting to various innovative ways to make their products and services known to their potential customers without having to incur huge costs.
Some companies use vehicles, human beings and many other available spaces to create awareness about the services and products they offer.
However, one would hardly imagine that, of all the parts of the human body, a company would chose no other than the armpits to rent and use as advertising space.
A Japanese advertising company called Wakino Ad Company is currently looking for models who would agree to rent out their armpits for 10,000 yen ($89.99) per hour for the company to place advertisements.
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Obviously, the company is adopting this as a cost cutting measure, but some people have raised misgivings about its effectiveness, because the armpits are private parts that are hardly shown to the public.
The only time people’s armpits are seen is when they either deliberately or inadvertently raise their arms, so it is unclear how regularly visible the advertisement will be.
Wakino Ad Company is reportedly new, so one can only wait to see how effective its weird advertising strategy will be, though the models are expected to showcase the products and services being advertised in their armpits as much as possible.