..there are some skills you need to master in order to sell more products and services to your customers on a consistent and predictable basis.
If you are an entrepreneur or a business owner, you need to stay updated constantly or else, your competitors will ‘steal’ most (if not all) of your customers.
In this new age and stiff competition in the world, there are some skills you need to master in order to sell more products and services to your customers on a consistent and predictable basis.
Ready to know what these skills are?
#1: The Art Of Story-Selling
Let me tell you something really quick.
The best marketing in the world doesn’t feel like marketing. As a business owner, you don’t only want to sell you product or service but you want to do it in such a way that your prospect and Customers will not feel like you’re selling to them.
Story-Selling is the art of telling a story that inspires and motivates people to buy your product or service.
One thing you should know is that people are not buying your product or service, they’re actually buying the story behind it with that hope that they’ll have the same story at the end of the day.
Afterall, the major reason your prospects and customers want to do business with you is because of their self-serving interest.
If you’re able to tell that story as it relates to their desired result, people will queue to buy what you’re selling.
Story-selling is so powerful that politicians have also used it to win elections.
Let me remind you…
Can you remember Goodluck Jonathan in 2010/11 election year when he said ‘I had no shoes’, ‘I carried my books with bare hands’, ‘if I can make it, you can make it’.
People don’t buy what you are selling, they buy WHY you’re selling it.
No matter what you sell,you need to master the art of story selling in order to sell more.
#2: The Art of Content Creation
So, you want people to buy your stuff without ever feeling awkward about you or having a ‘buyers remorse?’
Then, you need to be able to create content that will gradually move your prospect to buy from you and make your existing customers buy more from you.
Let me give you a REAL life example.
If I want to buy a real estate property around Lekki and there are two agents.
Let’s call the first ‘agent A’ and the second ‘agent B’.
Agent A is always ‘shouting’ on top of his voice. Come and buy my property, it is for N50 million naira and you need to do it now or else you’ll lose the opportunity to buy it.
Then, agent B comes but refuses to sell to me, instead gives me a FREE videos with the title…
‘3 Things You Need To Know Before Buying A Property In Lekki’.
Agent B gives me that that free video to educate me before even asking me to part with any money.
Of these two agents, who do you think I will likely do business with?
Agent B will win my business.
The question is ‘WHY?’
Because he has shown that he’s truly interested in me and he’s not just after my money because he’s educated me.
Let me warn you, there’s a right and wrong way of creating content.
#3: The Art of Paid Customer Acquisition
‘You don’t have a business if you’re not advertising’.
Those are not my words, they are the words of billionaire Jeff Boaz, the owner of Amazon. If you are not currently advertising or if you don’t plan to do so in the next 3months, you don’t have business that will stand the test of time.
All the most successful businesses in the world spend money to advertise and acquire customers at a profit.
Yes, acquire customers at a profit.
It is one thing to advertise, it is another thing to have an ROI.
All the big brands in the world are spending a lot of money advertising to grow their business. Do you know that even Facebook still spends a lot of money advertising?
Facebook has over 2billion users and they generate billions of dollars, yet they still spend a lot of money advertising, trying to acquire new users.
In this day and age where competition is so stiff, you need to be able to spend money to acquire customers and do so profitable.
Question?
Now, I have shown you the three skill you need to master in 2018, which one of them are you going to start using immediately?
Leave your comments below and I will respond to every single comment.
Written by Johnson Emmanuel.
Johnson Emmanuel is known as the most sought after Business Growth & Marketing strategist in Africa. He is famous for creating wildly Profitable & successful online marketing campaigns that resulted in massive customers’ acquisition and Rapid revenue growth for his clients.