Jackie has long since lent her voice to race issues and drives it home with this powerful tutorial
Jackie Aina has created a black and white beauty tutorial to highlight the issues of racism within the beauty industry and disrupt the status quo.
Since starting her channel nine years ago, Jackie Aina has established herself as one of the most influential Youtubers in the beauty industry. With over two million subscribers on YouTube, she’s always used her platform to not only share makeup reviews and tutorials, but also be an advocate for black women. She has championed inclusion in beauty brands and constantly talks about the importance of true representation and not just using black beauty influencers as a marketing tool.
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Make-up Lines Failing to Represent
In the midst of the controversy surrounding Tarte's new foundation which launched and lacked adequate darker shades, Aina’s latest tutorial takes aim at people who claim she talks about race “too much.” To silence folks who argue they “don’t see colour,” she did a makeup tutorial completely in black and white.
The colour reveal however drove home Aina's point.
“When you say stuff like ‘I don’t see colour,’ you end up looking like this — silly as hell. My problem is when people take that flawed thinking, that you just can ignore, why do you get to ignore all this chocolate? The cops don’t ignore my skin color.”
Experiences as a Black Beauty Influencer
She then spoke to recent events in the makeup community, “Right now there’s a brand sending out statements to different media outlets saying that the reason why they didn’t create dark shades in their foundation line is because people tend to be more pale in the winter. I literally can’t make this up.”
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Aina ended her video with a call to action. “I’m tired of being ignored. I have dark skin. I’m going to talk about it sometimes. If you don’t like it, watch someone else. When we celebrate each other’s differences and acknowledge them instead of pretending they’re not there, we actually get more accomplished.”